Essentially Infused is a mobile IV hydration & vitamin infusion service based in Murfreesboro, TN. The business provides IV drips delivered to homes, offices, or events, along with a variety of vitamin & mineral infusions aimed at immune support, athletic performance, hangover relief, energy boosting, etc. The site also includes blog content (articles on wellness, IV‑therapy, etc.), pricing, and booking integrations.
This project is a textbook example of how a new wellness brand can be launched with full digital ecosystem support: custom site design, backend functionality, content marketing, SEO, social media. Below are the key components, strengths, and results one could highlight in the Amrocket portfolio.
Custom Website Design & Branding
- A clean, modern interface that immediately communicates “health / wellness” via calming typography, straightforward navigation (Home / About / Blog / Prices), and strong imagery. The header banner prominently offers the core value: “IV Hydration & Vitamin Infusion Hydration wherever YOU are.”
- Branding that includes local trust: phone number, location (Murfreesboro, TN), 24/7 accessibility. These help reinforce trust.
- Integration of high‑quality visuals for blog articles and service descriptions to engage users.
Backend & Booking Integration
- The site includes a "Shop IV Drips" / “Order IV Online” / “Book Your Drips Now” call‑to‑action linking to a booking system (Hydreight). This means Amrocket didn’t just build a brochure site but integrated booking functionality.
- Price listings with service details, categories (Immune, Fat Burner, Migraine, etc.), and mobile service info. Good detail helps conversion.
Content Strategy & Blog
- Blog section with timely articles: “Why Celebrities Love IV Drips?”, “Don’t Let Dehydration Steal Your Bonnaroo Vibe”, etc. These help both in educating potential customers and improving SEO by targeting long‑tail wellness / IV therapy related searches.
- Consistent posting (several posts shown across months) helps establish authority in the niche and provides fresh content for search engines.
Local SEO & Conversion
- Location & contact info visible (phone number, Murfreesboro, TN) for local relevance.
- Clear calls to action (“Book your drips now”, “Order IV Online”) that reduce friction for conversion.
- Pricing transparency helps reduce buyer hesitation.
Social Media / Branding Voice
- The blog titles have a friendly, engaging voice (“Don’t Let Dehydration Steal Your Bonnaroo Vibe”, “The Energy Boost Celebrities Love”), which is well suited to social media sharing.
- Although I didn’t check their actual social media profiles (e.g. Instagram, Facebook), the content is well‑suited for visual posts, educational snippets, wellness tips which can feed into social posts.