Wright Construction, a reputable local contractor company based in Murfreesboro, Tennessee, has been serving its community for an impressive 75 years. In 2018, AMROCKET embarked on a mission to create a custom, SEO-optimized, and screen-responsive website for Wright Construction, with the goal of helping them dominate their market niche and outshine the competition.
AMROCKET's team of skilled web designers and developers worked closely with Wright Construction to bring their vision to life. The website was built from scratch, ensuring a unique and tailored online presence for the company. The primary objective was to create a website that not only met the functional requirements but also reflected the company's values, professionalism, and dedication to excellence.
Search engine optimization (SEO) played a vital role in the website development process. AMROCKET conducted extensive keyword research to identify the most relevant and high-performing keywords in the construction industry. These keywords were strategically incorporated into the website's content, meta tags, and other technical elements to improve its visibility in search engine results pages.
By optimizing the website for search engines, AMROCKET helped Wright Construction achieve higher organic rankings, resulting in increased visibility and exposure to potential clients in their local market. This improved search engine presence helped the company dominate their market niche and attract a steady stream of qualified leads.
Wright Construction's website, developed by AMROCKET, features an engaging and informative blog section that adds value to the overall user experience. The blog serves as a platform for Wright Construction to share industry insights, project updates, construction tips, and other relevant content with their target audience. AMROCKET has meticulously crafted the blog to align with Wright Construction's brand identity and ensure a seamless integration with the rest of the website.
The blog's design and layout are consistent with the overall aesthetic of the website, creating a cohesive and visually appealing browsing experience. The use of color schemes, typography, and imagery ensures that the blog maintains a professional and polished look, reinforcing Wright Construction's brand image as a trusted and knowledgeable contractor company.
The blog posts themselves are carefully crafted by AMROCKET's team of experienced writers, who work closely with Wright Construction to understand their industry expertise and target audience. By using a combination of research, industry knowledge, and engaging writing techniques, AMROCKET creates informative and engaging content that resonates with readers.
The topics covered in the blog are diverse and cater to the interests and needs of Wright Construction's audience. This includes articles on construction trends, project showcases, home improvement tips, sustainable building practices, and much more. The content is crafted to provide valuable information, answer common questions, and address pain points that potential clients may have.
By regularly updating the blog with fresh and relevant content, Wright Construction positions itself as an authority in the construction industry. This helps build trust and credibility with the audience, as they see the company as a reliable source of information and expertise. It also encourages repeat visits to the website, as users seek out new blog posts and updates.
AMROCKET ensures that the blog posts are optimized for search engines, incorporating relevant keywords, meta tags, and other SEO techniques. This helps improve the visibility of the blog posts in search engine results, driving organic traffic to the website and increasing the potential for lead generation.
To promote the blog posts and maximize their reach, AMROCKET leverages social media channels and other marketing strategies. By sharing blog posts on platforms like Facebook, Twitter, and LinkedIn, Wright Construction can reach a wider audience and encourage social sharing and engagement. This amplifies the reach of the blog content and drives traffic back to the website.
The design of the website was another key aspect that set Wright Construction apart from its competitors. AMROCKET's team meticulously crafted a visually appealing and user-friendly interface that showcased the company's portfolio of past projects, highlighted their core services, and provided valuable information to visitors. The website was designed to be responsive, ensuring seamless browsing experiences across various devices, including desktops, tablets, and smartphones.
One of the standout features of the custom website created by AMROCKET for Wright Construction is the inclusion of a highly functional and user-friendly custom form. This form serves as a valuable tool for engaging with potential clients and gathering important information for project inquiries and estimates.
The custom form was carefully designed to align with Wright Construction's branding and website aesthetics, ensuring a seamless user experience that matches the overall look and feel of the site. By maintaining a consistent design language, AMROCKET created a cohesive and professional impression, enhancing the credibility and trustworthiness of the company.
The form itself is intuitively structured, guiding users through a series of fields and prompts to collect specific details about their construction needs. AMROCKET worked closely with Wright Construction to identify the most crucial information required to accurately assess project requirements and provide accurate estimates.
In addition to creating a visually stunning website, AMROCKET also focused on enhancing user experience and functionality. The website was designed with intuitive navigation, making it easy for visitors to find the information they needed quickly. Clear calls-to-action were strategically placed throughout the website, encouraging users to contact Wright Construction or request a quote.
Furthermore, AMROCKET ensured that the website's content was informative, engaging, and optimized for conversions. They collaborated with Wright Construction to develop compelling copy that effectively communicated the company's expertise, values, and commitment to delivering top-notch construction services. By providing valuable information and answering frequently asked questions, the website positioned Wright Construction as an industry leader and a trusted resource for construction-related knowledge.
Since the launch of the custom website, Wright Construction has experienced significant success in their local market. The website has become a powerful marketing tool, attracting qualified leads, and generating new business opportunities. Through the combination of strategic SEO, visually appealing design, user-friendly interface, and informative content, AMROCKET's efforts have helped Wright Construction establish a dominant online presence and stand out in a highly competitive industry.