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Instagram's website design is now focused on minimalism

By Dani Wilbert

Following flick’s major design, Instagram has decided to go minimalistic as well, favoring space
and simplicity.

What could influence this? There are a lot of reasons for a website to go minimalist. Here are some of the aspects of minimalistic website design:

Negative Space
That’s the main attribute when it comes down to minimalism. The goal is to fuse functionality and aesthetics. Authors usually use full color backgrounds. Negative space serves to manipulate the user’s visual flow. Negative space also allows for more comprehensive organization of elements, preventing the design from overwhelming the user. Visitors associate the sense of vast space with luxury. This is a great way to present your services or products in a sophisticated manner.

Enormous & Rich Photography
A common background choice for websites is usually a light content photo with stagnant colors. Whereas the dominating form for minimalists is a dramatic image or slider placed near the top of the scroll.

Dramatic Typography
When it comes to minimalism in website design, it’s important to mention typography. Large, sharp, sometimes custom typography is used to emphasize minimalistic style. One can easily notice the use of bold styles with thick strokes.

Simple Navigation
Finally, a minimalistic design aesthetic should include simple navigation tools. Keeping your categories uncluttered allows clients to quickly find what they are looking for, especially on mobile devices.

The question is, is it worth ditching the good old classic column style and adopting minimalism in your website design? We say – “why not.” You can always rebuild and redesign it. Instagram is not the only company taking risks with their web layout. Indeed, Amrocket’s page has even moved to a more minimalistic design over the years.